2025 Selected Case Study

I Wasn't There

Overview

Absence speaks louder than words

<I Wasn't There> is a set of two booklets enclosed in a box cover, exploring the themes of absence and existence through two different poems. It examines how memory, imagination, and personal histories are shaped in the absence of direct experience and how these gaps inform our understanding of existence.

Year

December 2024

Duration

5 Weeks

Type

    Editorial

Role

  • Graphic Designer

Tools Used

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign

Exploring the concepts of absence and existence, I reinterpreted them by three poems and a series of black-and-white photographs, presenting how these two concepts can be perceived across multiple mediums.

Challenges

The main challenge was translating abstract concepts – absence and existence — across multiple mediums, including photography, poetry, and editorial writing. This required a clear understanding of the themes before developing a cohesive visual and narrative system.

To address this, I curated photographs that visually reflect these concepts and selected poems from authors with diverse perspectives. I also incorporated some commentaries to connect these elements, emphasizing that absence and existence are not defined by a single viewpoint, but shaped collectively across different contexts. Ultimately, it was needed to distill these complex ideas into a format that can be both visually engaging and conceptually clear for the reader.

Approach & Key Process

01 Context Discover

Background Research

  • Examined how absence, memory, and fragmentation can be visually represented.

Target Audiences

  • Considered how readers emotionally engage with fragmented storytelling.

Literary Analysis

  • Analyzed the structure, pacing, and thematic layers of the text.
  • Identified key moments that shape the emotional rhythm of the book.

Visual Trends

  • Researched contemporary editorial and experimental book design.
  • Studied how typography and layout contribute to atmosphere and meaning.
02 Direction Frame

Book Specification

  • Determined format, size, pacing, and physical structure of the book.
  • Considered how material choices affect reading experience.

Layout & Grid

  • Established layout rules to guide rhythm, spacing, and hierarchy.
  • Explored how absence and silence could be expressed through layout.

Book Concept Development

  • Defined the relationship between text, negative space, and imagery.
03 Design Develop

Build Moodboards

Explored visual references related to atmosphere, texture, and tone.

Visual Direction

  • Developed the visual language through typography, spacing, and restraint.
  • Refined a system that supports emotional pacing rather than decoration.

Content & Composition

  • Structured text placement to emphasize pauses, absence, and silence.
  • Balanced readability with expressive layout decisions.

Prototyping (Printing)

  • Tested sequencing, pacing, and materiality through printed mockups.
  • Refined layout decisions through iterative adjustments.
04 Outcome Showcase

Mockup Creation

Assembly & Final Polish

Present

Theme

Absence × Existence

<I Wasn't There> is a booklet series that brings together three poems under a shared title. Using a strictly black-and-white color palette, the project visually and conceptually explores the relationship between absence and existence. Each poem is paired with monochromatic photography, where black and white imagery reinforces the tension between what is present and what is missing, allowing absence itself to become a form of presence.

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